Contests are at the heart of social promotions, and with the advent of Facebook’s new Timeline, social media marketers are using Facebook contest Apps a lot more to drive engagement and likes. Don’t worry, SocialAppsHQ suite of contest apps (Photo Contest, Video Contest, Essay Contest and Sweepstakes App) have got you covered.
Here, we are showcasing few of the hundreds of brands that leverage contests –
1. Baskin & Robins
Baskin & Robins Indonesia is running a photo contest. They have used a fun, eye-catching photo which appeals to their target demographic.
2. Coastal Scents
Coastal Scents have used the theme of “Saint Patrick’s Day Make up contest”. Coastal scents have provided all details about the prize, Last dates for submitting entries, voting and declaration of winner on image.
We have run a photo contest based on theme “Is your Timeline Cover photo the best”. Running photo contests on Facebook are a powerful way to generate buzz. It increase engagement with fans, boosts fan count and helps in building email list.
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4. Friends Most Amazing
Friends Most Amazing has creatively used our Video Contest App on their timeline page based on “Pull out on a prank on your friends’ video contest”.
We all know that videos will soon be 90% of online traffic. It has been proved by study from Web Liquid that there is 0.31% engagement rate for FB posts is video- much higher than posts with just text or links.
5. Home Theater Express
Home Theater Express is running an exciting Sweepstake which appeals to their target audience. They are giving away Old Fashion Cotton Candy maker!
Once you sign up, you get special link to promote this sweepstake and get referral bonus.
Here’s the common feature of our various Contest Apps:
- Our Contest Apps will let your fans submit their entries (we can also pull their FB pictures).
- Users can use invite friends, share, join mailing list & leave comments to spread the word about contest and their entries.
- You can customize your contest completely including CSS.
- You can collect & download entries and vote data.
Leave a comment if you have other great examples of how contests can be leveraged and we will showcase them in our future posts!