Social Media Updates For The Week!

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SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1. Social Media News-

  • LinkedIn’s Next Generation of Profiles: Meet the new LinkedIn Profile: A better way to connect and build relationships. LinkedIn has made it easier to tell your professional story, discover people and opportunities and Engage with your network.
  • Facebook Announces New Pages Structure for Global Brands: With this new structure, Facebook users will be directed to the best version of a Page based on the country those users are in, enabling them to see localized cover photos, profile photos, Page apps, milestones, “about” information, and news feed stories from Pages – all while remaining part of the global brand community.

  • Klout takes perks to the next level: You will now be able to discover and claim perks directly from your phone. The updated iphone app will notify you when you’re eligible for pre-qualified perks, and then allow you to claim that perk immediately, wherever you are.

2. Social Media Webinars-

 Last Week’s Webinars

Upcoming Webinars, 16th October

3. Social Media Events-

 Last Week Events

Upcoming Events

4. Social Media Articles –

 5. Social Media Case Study- 

6. Social Media Tools –

  • Puzl: A free website-building tool aimed at entrepreneurs, advanced web users and beginners alike.
  • Keeeb:  A new bookmarking tool to save, organize and share anything from any webpage.
  • Social Engine:  A tool to create your own custom social network.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media🙂

Cheers

SocialAppsHQ

Obama vs Romney on Social Media!

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The 2012 US Presidential Campaign is a hot topic on social media. Recently Barack Obama and Mitt Romney have been working on social media sites to increase their influence. As it is fairly apparent that the presidential race is now between Romney and Obama, the race online is heating up.

The campaign is reaching new heights with candidates Barack Obama and Mitt Romney reaching out to voters using various social media platforms.

At the first presidential debate, voters thought Mitt Romney was a clear winner. But Barack Obama dominated the social media.

The second debate was a reversal of form: Voters thought Obama was the victor, but Romney picked up more followers on leading social media platforms.

But the social media verdict after the Hofstra debate was decidedly mixed. While Romney picked up more followers on Twitter and Facebook, Obama’s campaign outsmarted Team Romney in its use of “promoted Tweets” and quickly jumped on memes such as Romney’s “binders full of women” remark. The result: The Democratic incumbent left the Republican presidential nominee in the dust when it came to metrics for social media engagement.

Here’s the infografphic, that will show you how Romney picked up more followers but Obama used it better-

Social Media Showdown: Obama vs Romney
In the days and week coming forward, it will be interesting to see how both use social media to their advantage.
Do you want to us to do Social Media Monitoring for your brand or company? Check out here.

SocialAppsHQ adds Inbox to simplify your social life :-)

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SocialAppsHQ introduced “Inbox” today to drastically reduce the amount of time spent by marketers in managing conversations with their customers.

Inbox is easy-to-use and allows multiple team members to collaboratively keep track of everything they’re working on for managing brand’s online reputation.

What’s Inbox?

Inbox collects every snippet of activity from across the web into a single stream. The stream is full of anything and everything happening across the company workspace: new tasks, completed tasks, comments, assignments and more.

How you can leverage “Inbox” in Monitoring Set Up?

  • Inbox gives you the whole story: With one click, you can see the entire history and up-to-date status of the work that it’s about: who owns it; the summary notes; all the relevant comments and due date for finishing the task.

The admin can immediately assign the new task to their team members and can change its due date. Later, they can search for that task, without needing to bug admin to forward the email again.

  • Inbox gives you control: Inbox shows you update on all and only the tasks and projects you are following. Only Admin and Owner of the pages can see the task assigned to other team members.
  • Inbox makes you faster: With inbox feature, you can quickly check all the tasks and can immediately reply and publish your comments across the web. You can also send back the confirmation in just a minute.

On the launch, Mr.Rajat Garg, CEO, SocialAppsHQ said that “Inbox enables marketing teams to manage conversations with customers easily – keeping everyone focused on what they should be doing, which post needs to be replied immediately, or later by assigning due dates. Further, marketers can easily keep a check on task whether it’s completed on time or not. In early testing, Inbox helps save 50% of marketer’s time in managing online reputation”.

About SocialAppsHQ

SocialAppsHQ provides an All-in-One Social Media Marketing platform – it includes the largest FB app store, Monitoring, Social Planner and Social Ads.

Visit us at http://www.socialappshq.com

For further information please contact:

Rajat Garg

CEO (SocialAppsHQ)

T: 888-910-7187| e: rajat@socialappshq.com

Cheers

SocialAppsHQ

Case Study on Aamby Valley City

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About

Aamby Valley City (AVC), the first of its kind Megalopolis, spread over more than ten thousand undulating acres of verdant expanse, is snuggly nestled amidst picturesque environs of the great Sahayadri mountain range.

The Aamby Valley City, mission is mainly to raise the awareness of AVC Brand, increasing consumer’s interest in the campaign, and positioning the AVC Brand as an exclusive destination of resorts and gateway for customers.

Aamby Valley City Photo Contest 2012

The Aamby Valley City’s Photo Contest Campaign was designed by the digital agency BrandLogist. The Aamby Valley City Photo Contest ran by using SocialAppsHQ’s Photo Contest App. In this contest, fans were supposed to submit the photographs that capture the true essence of Aamby Valley City. The best entry got the chance of one night stay at their elegant Aussie Chalet.

The winner was Mr.Meraj Syed.

Result

With 161 entries in the contest and 600+ votes, the campaign was huge success & made sure that it got people talking about its brand. Apart from Photo Contest Campaign, AVC also ran a sweepstake campaign, where fans were asked to participate in order to get a chance of becoming part of New Year bash, Glitterati 2012. The contest was run on both the Facebook & Twitter and the end result was not only fans were happy but also Bollywood celebrities were talking about it.

A quick tip for SME’s is to always indulge with your loyal customers who would help in spreading word-of-mouth for your brand.

Get started with your own Photo Contest Campaign and Sweepstake Campaign with SocialAppsHQ Now!

 

Social Media Updates for the Week!

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SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1. Social Media News-

  • A new look for TweetDeck: This update makes TweetDeck easier to use with design enhancements, personalization options and addition of several frequently-requested features.

 

 

2. Social Media Webinars-

    Last Week’s Webinars

Upcoming Webinars

3. Social Media Events-

  Last Week Events

Upcoming Events

 4. Social Media Articles-

5. Social Media Case Study-

6. Social Media Tools-

  • Optimizely: A website optimization tool for A/B testing to help you increase engagement, interactions, and conversations.
  • Hoop.la: a powerful, turnkey social community service offering a feature-rich blog, forums, chat events, private messages and calendar, as well as support for photo, video and audio uploads.
  • Socialomate: Send direct messages to multiple followers at once.
  • My Social Promo: a tool for small businesses to tap into the social networks and drive new business via word-of-mouth sharing
  • Placed: a location analytics tool leveraging mobile devices to help you understand your customers better.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media🙂

Cheers

SocialAppsHQ

Case Study on Tomato

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About

Tomato is an online fashion store. It’s a brand that is taking the leading edge in fashion, vitality and innovation. It releases new ranges every week so that customers have fun mixing trends and styles every time they visit Tomato.

Plan

The major goal is to increase the awareness, interest & desire for the brand. They are focusing on the positioning of the brand by connecting with the customers wherever they are. Their core strength is their wide and in-season selection.

Tomato’s LIKE TELL WIN Contest 2012

Tomato ran a Sweepstake Campaign by using SocialAppsHQ’s Apps, where fans were suppose to ‘Like’ their Facebook Page & fill the form for the sweepstake by writing down the reason that excited them in this coming holiday season.

Winner of the Contest was Nannet Garin for getting maximum number of likes and votes.

Winner of the Contest –

Result

The campaign received 142 numbers of entries and 472 votes. Users were rewarded every week, which fetched new fans and increased overall footfall to their online stores.

By featuring fans on Facebook, Twitter & blog every week, they have developed a strong knit community. They interact by responding immediately, empathizing with the customers problems.

Futuristic companies are making customer experience a lot better through use of SocialAppsHQ’s Monitoring and Social Planner as well as acquiring new customers everyday through use viral apps! Don’t wait any longer, just click here to get started🙂

Social Media Updates for the Week!

SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1. Social Media News-

 

2. Social Media Webinars

    Last Week’s Webinars

Upcoming Webinars

3. Social Media Events-  

Last Week Events

Upcoming Events

4. Social Media Articles-

5. Social Media Case Study

6. Social Media Tools

  • Hoop.la: a powerful, turnkey social community service offering a feature-rich blog, forums, chat events, private messages and calendar, as well as support for photo, video and audio uploads.
  • Socialomate: Send direct messages to multiple followers at once.
  • My Social Promo: a tool for small businesses to tap into the social networks and drive new business via word-of-mouth sharing.

Watch the video here

  • Placed: a location analytics tool leveraging mobile devices to help you understand your customers better.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media🙂

Cheers

SocialAppsHQ

KitchenAid learned a big lesson on irresponsible tweet!

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KitchenAid, the iconic brand for home appliances, trying to repair the damage from an irresponsible tweet about President Obama’s late grandmother during Presidential debate last Wednesday.

During the presidential debate, soon after Obama mentioned about his late grandmother, @KitchenAid USA sent the following message to its 25,000 followers- now deleted but widely preserved in hundreds of retweets.

This tweet sparked consumer outrage against KitchenAid. KitchenAid quickly deleted the tweet and issued an apologies tweet to the President Obama-

Cynthia Soledad, KitchenAid’s Senior Director of branding, then took control of the KitchenAid account to issue a follow-up tweet that sought to “Personally apologize” to the president & his family as well as everyone on Twitter for this offensive Tweet.

KitchenAid immediately apologized within 8 minutes as reported by Simply Measured & Mashable. Within a minute, this irresponsible tweet was retweeted many thousand times and spread like wildfire, especially during major events on last Wednesday.

We did social media monitoring by using SocialAppsHQ’s Monitoring Tool, just to show you conversations happening about it across the web. We observed that conversation happening more on Twitter as compare to Facebook.

Here’s what people are saying about KitchenAid soon after this incident-

We also did sentiment analysis of fans across the web and found it negative during the event.

Although we appreciate Cynthia Soledad, KitchenAid’s Senior Director, for taking an immediate action and owned up to it, something like this especially during the election season puts them in a very bad spot. A good SMMS platform where content needs to be pre-approved could have saved them this PR nightmare.

Readers, do you think KitchenAid handled it well or, does it really matter how they responded as the damage was already done? Share your views with us.

 

 

Case Study On Baskin Robbins Indonesia

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Baskin Robbins is the world’s largest chain of Ice Cream shops with more than 6,700 locations in nearly 50 countries.

Baskin Robbins focuses on quality and in the process, create a community that desires to share it with others. Baskin Robbins believed that people should have choices, so they offer 31 flavors, one for everyday of the month.

In Indonesia, Baskin Robbins wanted to build a strong community and increase awareness since their launch in 1991.

Baskin Robbins Indonesia Photo Contest 2012

Baskin Robbins is running a Photo Contest with the help of SocialAppsHQ; where fans are suppose to send their photo eating Baskin Robbins ice cream. Team internationalized the contest according to their target audience.

They promoted this contest through their website, Facebook page and advertising over a month.

Result

Number of Entries in the Contest- 142

Number of Votes- 2,311

Due to Photo Contest Campaign, Baskin Robbins has created a 3,000+ strong community that led to increase in footfall to stores. Currently, it is being run only for its Indonesian fans & regional exclusivity along with internationalization of content is proving very effective in meeting their overall goal.

Key Takeaways:

Building a tight community requires use of personal and creative incentives, which lead to a highly shareable content.

Get Started with SocialAppsHQ now!

SocialAppsHQ releases a major update to monitoring – adds search by Location, monitoring widget for websites!

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SocialAppsHQ, All-in-One Social Media Marketing Platform, launched ‘Search by Location’ and ‘Widgets for Websites’ to take monitoring to next level. Integration with Google+, Klout influencer & advocate ranking, major upgrade to topical analysis also went live today.

At SocialAppsHQ, we believe social media monitoring is going to be the underlying engine powering the next wave of contextual marketing tools. For context, location awareness is key! Now, companies can enter a Geo-coordinate and radius to find potential users in that area – you can even filter by a keyword. E.g. A restaurant owner can now find people talking about food in 2 miles of his/her restaurant and then send them a message to increase foot traffic in the restaurant!

Monitoring widget for website will enable blogs/review sites to see and measure customer reaction across the web around any keyword. You can check it here – https://widget.socialappshq.com/widget/landing

Features released today make marketer’s job a lot easier –

1. Ability to listen to Google + – Marketers can now monitor data on Google+ by simply entering Google+ URL

2. Klout rankings – To help you quickly measure influence based on your ability to drive action on social networks, SocialAppsHQ has integrated with Klout API. Now, mentions can be sorted based on Klout score so that you never miss responding to anyone important.

3. Advocates and Influencers –Companies need to differentiate between advocates and influencers as an enthusiastic advocate may not be a known commodity according to Klout but if he/she is willing to spread the word, you should reach out to them sooner than later. SocialAppsHQ now provides a way to identify them quickly.

SocialAppsHQ CEO, Rajat Garg, said “Search by Location, Google+, Klout rankings, Widget & other features added today further enhance client’s ability to monitor their brand & manage conversations brilliantly with one, easy-to-use tool. It’s a first enterprise grade product ever for monitoring space that is completely free to start with.”

About SocialAppsHQ

SocialAppsHQ provides an All-in-One Social Media Marketing platform – it includes the largest Facebook app store, Monitoring, Social Planner and Social Ads.

 

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