Social Media Updates for the Week!

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SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1. Social Media News-

  • LinkedIn Introduces One-Click Endorsements: LinkedIn has introduced its new features of Endorsements, a feature that will make it easier to recognize them for their skills and expertise. With just one click, you can now endorse your connections for a skill people have listed on their profile or recommend one they haven’t added yet.

2. Social Media Webinars

    Last Week’s Webinars

Upcoming Webinars

3. Social Media Events

  Last Week Events

Upcoming Events

4. Social Media Articles

5. Social Media Case Study

6. Social Media Tools

  • Socialomate: Send direct messages to multiple followers at once.
  • My Social Promo: a tool for small businesses to tap into the social networks and drive new business via word-of-mouth sharing.
  • Placed: a location analytics tool leveraging mobile devices to help you understand your customers better.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media 🙂

Cheers

SocialAppsHQ

 

 

 

Is Social Media Ruining Our Minds?

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It’s true: Social media can change the way our brains work. Studies have proven that things like communicating regularly in 140-character blurbs can have a significant impact on the human mind. Everything from our ability to multi-task to our attention span is affected drastically by our constant reliance on social media for communication.

While we’re feeding our minds with Tweets, instant news updates and images we’d have been better off never seeing, our brains are rewiring based on these habits. Here are just a few of the ways social media is affecting our minds.

Short attention spans

We’ve all been conditioned to rush through life at warp speeds and expect instant gratification. Congratulations, you’ve got it. (Okay, almost.) But like all things in life, everything comes at a cost. Our attention spans have shortened dramatically in just a decade. Ten years ago, the average attention span was 12 minutes. Today, it’s just five minutes. And it’s pretty obvious that technology is the culprit, because younger people tend to have shorter attention spans than the elderly.

So what, you say? A short attention span causes a number of other effects:

  • One-quarter of people forget the names, birthdays and other pertinent details of close friends and even relatives. (Hopefully not your spouse. Next time you forget your anniversary, blame it on social media.)
  • Nearly one in ten (seven percent) of people even forget their own birthdays. No wonder I was confused last year when all of a sudden all of my friends started wishing me a happy birthday on Facebook.
  • You might forget pots and pans on the stove. (Guilty as charged. I once burnt a pan of water.)

Frequent interruptions are hard on the brain

Repeated interruptions during the course of a task…hang on, oops, had to check my Facebook feed…results in less productivity because your brain must refocus on the task at hand after each interruption.

The average person checks his email 30 to 40 times per hour, or once every 1.5 minutes! And that’s just email. Consider the 1.5 million Twitter users who follow more than 511 accounts. Imagine the number of times those people check their Twitter feeds to make sure they’re not missing anything earth-shattering.

Chemical effects on the brain

All that time spent on social networking sites actually alters the chemical makeup of our brains. For instance, the empathy and trust-related hormone oxytocin spikes when we’re on social sites. Interestingly, that particular hormone is usually associated with face-to-face interactions. Another recent study found that stress hormones drop while we Tweet. Adrenaline is yet another hormone affected; this addictive hormone is released when we experience sudden changes in our environment. Because social media is a constant series of changes, we tend to release bursts of adrenaline while we’re using social sites. (No wonder I check my Facebook news feed obsessively – I’m an addict!)

While the real implications of these changes require further research, it’s interesting to realize how profoundly social media actually affects our minds. Positive or negative, there’s no question that the social media frenzy will have lasting effects on our culture.

For more information on the impact of social media on mind and memory, you can check out the infographic below:

Is social media ruining our minds?

Author Bio

Mark Carol writes for Assisted Living Today, a trusted source of information on senior housing&care, including a comprehensive directory of both assisted living and alternative care type facilities all over the US.

Case Study On Myntra.com

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Myntra.com is India’s largest online shopping destination for fashion and lifestyle products. Myntra was announced as winner of the Red Herring Global 100 Winner 2010 & awarded as “Pride of India 2009-2010” for exceptional business growth by IDG Ventures.

The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai & Chennai. It began its operations in the B2B (Business to Business) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few. However, in 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products.

Mission

Their major goal is to be committed to delivering the best shopping experience and customer service.

Myntra has launched many campaigns and a campaign with TVC was its first. Myntra second campaign was with the tagline “Ramp It Up”. In February 2012, Myntra also rolled out an OOH (out of home) campaign across Tier 2 cities, to build brand awareness and promote online shopping.

‘My Style Buddy’ Photo Contest 2012

Myntra.com ran a Photo Contest on Facebook with the help of SocialAppsHQ’s Photo Contest App in order to increase their engagement and interactions with the fans. In the contest, fans were asked to submit photo of their friend whose style they admire the most.

115 entries and 2,060 votes were received during this contest. True to spirit of Myntra, it promoted style and friendship.

Results

Number of Entries – 115

Number of Votes – 2,050

The winner of ‘My Style Buddy’ Contest was Faizan Babi & his friend Mukhtar Hashmi.

So what are you waiting for? Get started with your social media campaign with SocialAppsHQ now!

Social Media Updates for the Week!

SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1. Social Media News-

  • Twitter rolls out new profile: You can now upload all new header photos on mobile apps for ipad, iphone and Android or Twitter.com and the same image will appear whenever anyone views your profile web or these apps. You can upload your header photo, which appears above your tweets, to express yourself instantly, anywhere.

 

  • Google+ improves hangout: Google+ has now improved the quality of conversations in hangouts. The main features include improving public invites, the ability to block people and create 18 years old and above hangout.

2. Social Media Webinars-

    Last Week’s Webinars

Upcoming Webinars

3. Social Media Events

  Last Week Events

Upcoming Events

4. Social Media Articles 

5. Social Media Case Study-  

6. Social Media News-

  • Socialomate: Send direct messages to multiple followers at once .
  • My Social Promo: a tool for small businesses to tap into the social networks and drive new business via word-of-mouth sharing.

Watch the video here

  • Placed: a location analytic tool leveraging mobile devices to help you understand your customers better.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media 🙂

Cheers

SocialAppsHQ

Monitoring Social Media – Reactions over hike in Fuel Prices in India

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The Government of India on Thursday evening raised the diesel price by a steep Rs 5 per liter and capped the number of subsidizing cooking gas cylinder to 6 per households a year, decisions that will rake in an additional Rs 20,300 crore to the oil companies.

However, the fuel price increase caused an instant political back lash. With this 12% increase in diesel price has evoked mixed reactions amongst the masses all over India. Even the reaction in social media world has been swift and varied.

Many people said hike in diesel price was needed for long term. Let’s check buzz around the diesel price hike across the web –

Many people have protested –

Many expressed their views on Facebook

We did sentiment analysis and shown negative sentiment with -5.79% . The day after announcement of hike in diesel price, the sentiment spike went down with -7.89% on 14th September, on 15th September it was -4.22% , -3.66% on 16th September & is still down with negative spikes.

Conclusion:

Although hike in diesel price adversely affects transport industry as well as causes overall inflation, internet population of India seems to acknowledge the bigger picture and realizes that it needs to be done.

Please keep in mind that given the internet penetration (~10%), this analysis only includes people who are likely to be well off.

Given India’s 40% population still under poverty line, they have few means to express themselves online. Their cause is however represented and advocated by likes of Jan LokPal which is driving the negative sentiment here. Actual negative sentiment may be a lot more if the internet penetration had been more.

Do you want us to monitor an event for you? Please email us at support@socialappshq.com or, just sign up for social media monitoring and get started yourself.

SocialAppsHQ

Case study on MakeMyTrip- India’s No.1 Travel Site

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About

MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra. MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and comprehensive choices. It aimed to offer a range of best value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

Mission

After consolidating its position in the market and brand recognition for its reliability and transparency, MakeMyTrip aim to expand its outreach globally.

With the aim to seize the opportunities in the domestic travel market as well as Internationally, MakeMyTrip offered travelers the convenience of online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travelers who were delighted to be empowered by a few mouse clicks.

Sweepstake Campaign 2012

MakeMyTrip has been very active on social media too. They have a 455K (Likes) strong community with whom they interact proactively to grow and keep them engaged. It was a pleasure when they selected SocialAppsHQ to run their Sweepstake and Photo Contest Campaigns. Their campaigns include –

  1. Memories Unlimited Campaign, where fans were suppose to share their “Memories Unlimited” images to get a chance to fly free anywhere in India.
  2. Fly Free Campaign, where fans could get Flight tickets worth $7000.

Results

Of the two, we saw their community really getting excited about ‘Fly Free Campaign’ which resonated well with their target audience. During one month, they received over 2,680 entries for sweepstake. A large number of users referred their friends to get bonus points and increase their chance of winning. Finally, Debarati Ghosh was the lucky winner of $7000 Air Ticket!

Get started with SocialAppsHQ now!

Cheers

SocialAppsHQ

 

Social Media Updates for the Week!

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SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1.Social Media News-

  • Tumblr enhances dashboard: Tumblr has added a few enhancements to their dashboards and also redesigned the way video works on Tumblr.

2. Social Media Webinars

 Last Week’s Webinars

Upcoming Webinars

3. Social Media Events

Last Week Events

Upcoming Events

4. Social Media Articles

5. Social Media Case Study

6. Social Media Tools

  • Socialomate: Send direct messages to multiple followers at once

  • My Social Promo: a tool for small businesses to tap into the social networks and drive new business via word-of-mouth sharing.

Watch the video here

  • Placed: a location analytic tool leveraging mobile devices to help you understand your customers better.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media 🙂

Cheers

SocialAppsHQ

It just takes 10 minutes a day to monitor social media!

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Monitoring your business social media presence is incredibly important. You need to respond to people talking about your brand and understanding how people view your company. However, a common concern is that it takes up too much time.

Don’t worry; SocialAppsHQ has got its first free enterprise grade product ever for monitoring space that can be setup within few minutes.

Here are easy steps you can take to get things started –

  1. Check mentions for your brand and competitors (2 minutes) – First check the total mentions created across the web about your company. This number will give you an idea about your online activity as well as competitor’s activity. It will give you a high level snapshot of various channels driving that activity as well.

2. Respond to relevant mentions (2 minutes) – You can easily monitor tweets and mentions about your company & reply back to tweets that are relevant to your services or products. This will help you in building customer loyalty online.

3. Sort by Popularity and respond to influential people right away (2 minutes) – You can easily check out Klout Score for your company and respond to influential people immediately. This will enhance your visibility and make sure that things don’t go out of hand.

4. Monitor your fans Sentiment (2 minutes) – We also provide sentiment trend over time that allows you to measure spikes of positive or negative posts. With filtering options, it’s easy to determine what is driving that behavior.

5. Check Mentions by Day & Time (1 minute) – Determine quickly when most conversations are happening – this will help you in determining right time for messaging as well as adjust your schedule to be able to listen and respond promptly.

Note: You can click on any dot to see the exact mentions!

6. Determine high frequency keywords that are driving conversations (1 minute) – Easily determine what is driving conversation and click on keywords to see the mentions.

This is what we call Social Media marketing simplified – you just need 10 minutes daily to track & find actionable insights.

Cheers

SocialAppsHQ

Case Study on Maggie Crochet

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About

Since 1981, Maggie Crochet has designed countless Afghans and home décor projects for publishers and yarn companies. Her designs have been featured in numerous leaflets, magazines, books and on TV. There are over 20 books and over 700 hundred patterns in the Maggie’s Crochet exclusive product line. They are the largest “all crochet” site on the internet with 5,000 patterns and supplies from distributors worldwide.

You can read in more details here- http://www.maggiescrochet.com/

Mission

Maggie Crochet’s mission is to teach the designing of crochets worldwide. The major goal is to increase its outreach amongst the fans across the web.

In order maximize its outreach, Maggie crochet is fully leveraging the power of Social Media by running Contests, Sweepstakes campaign and even blog to make her fans more about making crochets, knitting, knooking etc.

Maggie Crochets Sweepstakes Campaign 2012

Maggie Crochet is running a Sweepstake campaign by using SocialAppsHQ‘s Sweepstake App, where fans can win $2000 worth of Maggie’s Top Crochet Patterns. All the fans just have to “Like” the page & fill out the form to get the prizes. This campaign is running successfully and receiving the maximum likes from the fans and followers. Here are the details-

Results

Number of users that participated in Sweepstake – 2,395

Number of users who referred others – 260

Key Takeaways

A well-setup sweepstake can be used to incentivize a user to promote your sweepstake and in turn your brand effectively. Given that 260 users referred other users to join sweepstake, impressions created through sharing and tweeting are very valuable especially because they drove others to fill-in the form. We don’t measure the impressions generated in case of sweepstake right now but we will add that soon!

Cheers

Social Media updates for the week!

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SocialAppsHQ gives you weekly edition of what hot in social media news. To help you to stay updated with social media, here are the social media updates for the week –

1. Social Media News-

  • LinkedIn adds notification: LinkedIn has launched its new notification feature, which will keep you notified in real-time when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, and much more.

2. Social Media Webinars

Last Week’s Webinars

Upcoming Webinars

3. Social Media Events

Last Week Events

Upcoming Events

5. Social Media Events

Do check out Top 10 Small Business Facebook Pages: 2012 Winner! Check out here.

If you think we have missed out anything worth mentioning here then do help us in making this list more informative by leaving your comments below in the box.

Stay tuned to get weekly updates on social media.

Cheers

SocialAppsHQ