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Are you wondering how to enhance your Timeline Facebook page by using visuals and images?

With each overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest. Timeline for pages provides significantly more opportunities to create a visually compelling page.

Here are 5 ways to enhance your Timeline page by using images-

  1. Cover photo
  2. Profile picture
  3. Custom tab images
  4. Highlighting posts
  5. Milestones

Timeline page masthead: The Cover photo, profile picture and Custom tab images-

 

#1. Cover Photo (Your Biggest Branding Opportunity)

Cover photo is the most visually significant change in Timeline for pages, an 851X 315 pixel area where you can upload a single image.

Tips –

  • Use a unique image that represents your brand – This might be a photo of a popular menu item, album artwork, picture of your product or, happy customers. Be creative and experiment with images.

For example see how Coca-Cola incorporates lifestyle imagery with its instantly recognizable brand:

Remember –

  • No promotions, coupons or advertisements are allowed on Cover photo.
  • It shouldn’t be primarily text-based or infringe on anyone else’s copyright
  • No price or purchase information, such as “40% off” or “Download it at our website”
  • No contact information, such as web address, email, mailing address or other information.

#2. The Profile Picture: The Hardest-Working Image on Facebook

The profile picture with 280 X 540 is in the upper- left corner of the page.

Here is an example of The Macy’s page both integrates well with Cover photo and works as a well-branded thumbnail image.

Another example where SocialAppsHQ has integrates profile picture with Cover photo.

NOTE: Although the profile picture is displayed at 125 X 125 pixels, Facebook requires that the image you upload be 180 X 180 pixels, which it then re-sizes. And make sure your profile picture graphic is a square.

#3. Custom Tab Images:

This is one of the major improvements in the new format. Facebook has moved the navigation to your Facebook and custom tabs back to the top, below the cover photo. Now you have a maximum of four tabs prominently displayed at 111 X 74 pixels with the tab name below the image.

Here are few important things to keep in mind about the custom tab images:

  • You can’t change or reposition the “Photos” tab (which displays the most recently uploaded image).
  • You can display a maximum of four tabs (including the Photos tab). Your remaining tabs are displayed when the user clicks the “arrow” icon to the right of the tab images.
  • If you opt for fewer than four displayed tabs, the “About” info occupies the extra space.
  • You can create your own graphics for any custom tab images except Facebook’s own apps (Photos, Notes, Events, Videos, and Links).

Here is an example of The Armani page, goes minimal by opting for only two tabs. Armani keeps it minimal to great effect.

Another example of HyperArts goes for full visual integration and semi-transparent profile picture.

 

#4. Highlighting Posts to Create Visual Interest

You can highlight any page status by clicking the “star” icon that appears in the top-right area of your updates.

Tips:

  • When you highlight a page status, it then occupies two columns in your Timeline, breaking up the monotony of the two columns as well as attracting more attention to that particular status.
  • If you want each month more clearly delineated visually, you can edit the date of a highlighted status so that it appears first or anywhere in the chronology you want it to appear.
  • If your status update includes a Photo Album, the update will display the first image and include below it a row of thumbnails of the other pictures in the album, as you can see on the Livestrong page –

 

Note: Highlighting the posts is a great way to combat the visual chaos of Timeline’s layout.

#5. Create Milestones to Make Your Page “Sticky”

Another way to break up the two column layout and create a more compelling experience is to use the new “Milestone” future.

Brands can create milestones for various significant events in their history. Check out how Macy’s Page and Ford page use milestones to visually organize their content and keep users on the page with great archival photos.

 

 

Given Timeline for pages enables far more opportunities for visually branding your page, don’t miss out on them. Leverage the page to its fullest potential by getting started with us now!

Cheers

SocialAppsHQ

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