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Did you know that Videos will soon be 90% of Online Traffic? New study from Web Liquid shows that there is 0.31% engagement rate for FB posts with video – much higher than posts with just text or links. It also found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates.

Video is one of the key tools as a whole in social media as the message that can be conveyed in videos is far stronger and more visual than any amounts of tweets or pictures can ever convey. Here are 5 of the top inspirational and informative social media videos that inspire you to leverage the same ideas:-

 

# Levis Social Shopping  

Levis has innovatively launched their social media campaign by using videos; so that you could shop socially it was a major step forward.

You can check out video here

 

Key Takeaways:

 

  • Identify your Keywords: By using Google’s Keyword Research Tool, you can quickly uncover the exact questions, topics and issues your buyers are searching for and you can market your videos accordingly.

 

 

# Diesel Photo Booth

People (especially girls) love taking photos of themselves in new clothes and sharing them with friends and Diesel were able to tap in to that by bringing photo machines into their shops that people could then share with their friends directly to the social networking site.

Check out here

 Key Takeaways :

  • Call to Action: If your video does not tell people what to do or where to go after the video ends, your viewers are simply going to move on and forget about completely. You need to tell people precisely what to do next and exactly how to do it.
  • Use the call- to Action overlay, put domain in the description, and put Annotations.

 

# Facebook Physical Book

A French telecom company tried out something very innovative and turned Facebook profile in to a real world physical book and it was very smart step indeed.

Check out here:

 

Key Takeaways : 

  • Upload your transcript – This is the best strategy that you can leverage too by uploading the transcript to YouTube so they can sync it with your video. Once you’re logged into your YouTube account, click the “Edit Captions” button directly above your video and follow YouTube’s instructions for uploading.
  • Put your SEO (Search Engine Optimization) on steroids. This will help in increasing traffic to your Facebook page and thus will increase the value of your video too.

 

# Pink Ponies

We should always try to add little fun in the videos in order to make our social media videos more viral. In the below video, The St. John agency did a great job with this young lady’s 8th birthday party.

Check out here:

 

Key Takeaways : 

  • Promote your videos- This is the most important step to do by sharing your updated video with your friends and followers. Try to embed your video on blog post and Facebook pages.
  • Make sure to include a simple call to action and ask your friends and fans to share the video with their friends for that extra boost.

 

 # Entrepreneurs Can Change the World

Here you can see how Grasshopper empowers entrepreneurs to succeed. Not 100% to do with social media but it does use social media to get a simple inspirational message across. The fact that you can take one simple idea and with a bit of passion and some drive turn it into something special is a message well worth spreading.

Check out here:

Key Takeaways :

  • Always make your videos in a way which are not only inspirational and informative but also entice your fans and followers to follow your brand.
  • Add a few back links or inbound links to your video AND your channel URL will make a considerable difference in where your videos will rank, and ultimately how many views you’ll receive.

 

At the end of the day, the time, effort and energy you put into creating an incredible “Video of value” is far more extensive than sending out a quick tweet or updating your Facebook profile.

So spend a little time on the “Video aftermath” (everything you need to do AFTER your video is on YouTube, Facebook etc), you will begin to see your videos work for you! Get started now by using our Videos app and get more social J

What do you think? Do you have any videos to share? Leave your questions and comments in the box below.

 

Cheers

SocialAppsHQ

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