, , , , ,

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, Director Social Media Marketing, NHL

Facebook today is a temptation, so are the sweepstakes which can take full advantage of the former’s growing popularity.

Through our analysis of several Sweepstakes campaigns, we have figured out some of the best practices to run them successfully:

# Start with your present fan base: Evaluate the requirements of your present fan base and build a Sweepstake around them

In example below, Nuvo H2o has innovatively customized their Facebook page by using Sweepstake app with their present fan base.

In another example, Azjatycki Styl has also customized their Facebook page by using sweepstake app, with their present fan base.

Key Takeaways :

  • With Facebook, you can leverage the power of sweepstakes and increase your followers.
  • Get connect with your friends by using Facebook Connect & create a viral campaign that will create more awareness and loyalty for your brand.


# Pour creativity: Design the look and feel of the contest to entice more participants

In the example below, SocialAppsHQ has creatively customized their Facebook page by using sweepstakes app. Always try to use bright colors, bold letters, illustrative arrows, in order to grab the attention of your fans.

In another example Kriegsman Furs and Outerwear, has used large image on their Facebook page to grab the attention of fans.

Key Takeaways :

  •  Be creative and use innovative ideas to grab the attention of your fans.
  •  Use arrows, flattering images to catch the attention of your fans & provide something valuable to your fans to keep them engaged with you.


# Provide value: Even the very well articulated Sweepstakes can fail if you are not providing a real value to the participants.

In the example below, Costa coffee has creatively customized the sweepstakes app by providing Costa gift card based on Christmas theme. This strategy will surely get you a new entry, the entrant “likes” your page and it’s a best way to keep your fans returning to you.

In another example, Rags Land Retail Clothing has customized their Facebook page by offering Gift card based on Christmas theme to their fans. This way fans will be engaged.

Key Takeaways :

  • If you offer something of high value such as a vacation package or gift card, expect some real activity.
  • By following this strategy, brand awareness, brand loyalty and more followers will head your way.

There have been notable instances where marketers have strategically used Sweepstakes to significantly increase fan count and in turn gaining tangible business value. But marketers also have to be cautious about the guidelines from Facebook before running any kind of promotions.

We strictly follow all the guidelines to run Sweepstakes on Facebook, so marketers can now whole heartedly focus on running the Sweepstakes rather than worrying about the adherence hassles.