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One of the powerful functions of your Facebook Page is the ability to display one view to fans, and another view to non-fans. So, leverage this opportunity to convince your non-fans to like your page by showing them what they are missing out on.

A well illustrated call-out effect is a great way to grow your fan base

Here, we are showcasing Five Best Facebook Pages to guide you how you can customize your Facebook pages & entice users to “Like” your page. Each of these pages has incorporated unique features that have attracted millions of fans. Check out what others are doing and tweak these strategies to make them your own!



Red Bull has innovatively used Welcome tab on their page. When a non-fan lands on their page, he or she sees the image below. Red Bull creatively encourages fans to “Like” their page with an attention-grabbing image.

Tips: When you design your Facebook page, pay close attention to your call to action, specifically for the “Like” button.

 Key Takeaways :

  • Always stick to one call to action.
  • Avoid adding too much on Welcome page, as it may create confusion among users.
  •  Use Welcome Tab, creatively to customize your landing page.



# 2 Shoe Dazzle

Shoe Dazzle has used few good strategies that you can leverage:

  • Arrows: Using arrows is a good strategy, as it directs your eyes to the most important part of the page, the Like button.
  • Color : Always try to use primary color like Red , Bright Pink etc to grab users attention and create as exciting sense of urgency as though user are going to miss out if they don’t “like” the page.

Tips : If you have a brick-mortar establishment, think of creative ways to entice your fans “Like” your page.

Key Takeaways :

  • Use Arrows to catch the attention of your fans .
  • Use flattering images that matches with your products or brand .

 # 3 Brasserie Sixty6 :

Brasserie Sixty6  has customized their welcome page by using few good ways that you can also leverage:

  • Strong call to action for joining mailing list
  • Excellent use of apps dipslaying menu , reveiws and reservations
  • Good use of videos

Tips:   Keep your fans inside Facebook as much as possible

Key Takeaways :

  • Try to target your audience
  • Be specific about what your fans want
  • Use videos on your welcome page, just to engage users.



# 4 Obeo

Obeo has creatively customized their Facebook page by using various Facebook apps that you can leverage too :

  • Good use of incentives to like the page for Facebook exclusive promotions
  • Variety in posts (blogs, pictures, trivia, links)
  • Nice presentation of video on wlecome tab

Tips:  Think of different ways to get your fans engage with by using videos, contest etc

Key takeaways :

  • Use videos , to get your fans more involved on your Facebook page
  • You can also use you tube for providing more information about your products.


#5 Zappos.com

Zappos.com has customized their welcome page by using finger pointing out to like button which encourage users to like your Facebook page.

Tips:  Don’t be afraid to be bold and creative when asking for a Like.

 Key Takeaways :

  • The key to an effective like gating promotion is to offer users something they genuinely want.
  • Use Contest, sweepstakes etc. to keep fans returning to your Facebook page.


What do you think of these Facebook pages? Have you tried any of these strategies? How did it go? Let us know! Please leave your comments in the box below.