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One of the powerful functions of your business Facebook Fan Page is the ability to display one view to fans, and another view to non-fan. So, use your ability to convince your non-fans to like your page by showing them what they are missing.

Number one reason that users follow a brand is to get access to exclusive deals and promotions.

Here, we are showcasing Five Best Facebook Pages to guide you how best you can customize your Facebook pages & entice users to “Like” your page. Let’s dig in!

#1 Easy Lunch Boxes makes healthy, green lunch boxes and containers

Easy Lunch Boxes has innovatively used these strategies on their Facebook page that you can leverage:

  • Fabulous branding on welcome page , also making clear the incentives for Liking the page
  • Creative use of photos tab
  • Sharing good content for moms/people raising families

Tip: Think of different ways to get your fans to engage with you.

 Key Takeaways :

  • You can involve your fans more on your Facebook page by using polls & Question –Answers.
  • You can also inform about your company & products by using Videos on your Facebook page.

#2 Nuvo H2O have used bright green arrow to attract fans and encourage them to like page by rewarding Water Filter.  One Savvy practice introduced here is fan gating, also known as “like gating”, where you require visitors to become a fan of your page to gain access to special offers, discounts or contests.

Tip: When you design your Facebook page, pay close attention to your call to action, specifically for the “Like” button.

 Key Takeaways :

  • Make clear the benefits of “Liking “your page.



#3 Red Bull

Red Bull have created a series of online games for their fans & called it Procrastination Station. This is a great way of promotions that you can leverage by giving your fans what they want.


Key Takeaways :

  • Try to target your audience.
  • Be specific about what exactly your fans want.



# 4 Toy Story 3

Toy Story 3 has masterfully customized their page by being both fun & functional. The fun factor is expressed in their new application, Toy Creator, where the users can turn themselves into an animated toy. This is a great way of keeping fans returning to your Facebook page, that you can leverage too.

To make their page functional, they’ve built a tab where user can purchase movie tickets without ever leaving Facebook. This makes ticket buying easy and fast for their fans. See the example below –

Tip: Try to be specific about the advantages your fans will receive.

Key Takeaways :

  • Find innovative ways to keep your fans engaged.
  • You can use Gifts & Sweepstakes for your fans.

# 5 Twilight Saga

There are two strategies used effectively on their Facebook page that you can leverage.

Firstly, they’ve created a “Tweet sweeps,” where they encourage fans to tweet about the movies for a chance to win movie tickets. The best strategy with this type of contest is to tell fans specifically what to tweet so there is no confusion.

Tip: To encourage more conversation among fans on your page, start a conversation to get people talking.

Key Takeaways :

  • You can use Twitter, to announce about your Special Offering & Discounts in its news feed.
  •  Integrate Social Button on your welcome page.

Have you worked all of these best practices in with your landing tab? Have you found another great tip that works for you? Share with us in the comments below, and your page might be featured in an upcoming SocialAppsHQ case study! We can’t wait to see what you guys came up for your pages!